Patient Education

Patient education is a process by which the health professionals (doctors / nurse / care taking staff / pharma companies) educate patients about the disease and its associated knowledge:

  • Symptoms related with disease
  • How to diagnose a disease
  • Understand various methods to manage the disease
  • Identify the gap in which you are operating to assess the knowledge / awareness about the disease and therapy in which you are operating
  • Educating patient family about the disease and many more ways

How to go about it?

  • It has to be about PATIENT & THEIR FAMILY
  • KNOW YOUR PATIENT– Interact with the patients , understand their concern , their issues , who are the people they trust when they are diagnosed with a disease, Which symptom prompted the first visit to the doctor , what is their lifestyle , what is their knowledge about the disease and its treatment and so on
  • This PATIENT PERSONAL JOURNEY MAP will help you to identify

Priority wise TOUCH POINTS

TOUCH POINTS are the points where you target your communication. It is not only about the posters , it is about sensitizing the patient about the disease and how to overcome it using all the TOUCH POINTS

  • Patients should not be treated as commodities / objects : BE SENSITIVE
  • Communicate withEMPATHYand GENUINNESS
  • COMMUNICATEwith patients by ENGAGING them by taking help of doctors who will act as great influencer and advocates for the cause
  • COMMUNICATION has to be simple and in regional language
  • Avoid marketing jargons
  • EDUCATE YOUR FIELD PEOPLEabout patient education – Why it is important and how to conduct it .This will ensure that sales team will be involved during the campaigns to drive patient education

Some of the examples are:

  • Smart / Wifi Clincs
  • Smart pads for disease explanation
  • Patient handouts


I am a learner, still learning from the industry and people across hierarchy , verticals , industry and walks of life

This is written with an aim to share what i have acquired from the learned people of the industry

Everyone is open to add to this :)

Published On: September 9th, 2021 / Categories: Marketing Strategy / Tags: /

Subscribe To Receive The Latest News

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.

Add notice about your Privacy Policy here.